Resume

Highlights​

Highly analytical and technically skilled professional with extensive years of proven performance in leading and managing brands and websites for large companies in multiple industries. Designed and coded high-impact landing pages for four eComm sites in agile environment. Proven history of innovation in design from print to social to digital.

Core compentencies

• Software & Technology Proficiency
• Client & Stakeholder Relations
• Cross-Functional Collaboration
• Client Communication

PROFESSIONAL EXPERIENCE

Application Manager | DXTel

June 2024 – Feb 2025

Helped structure and improve startup’s SaaS website builder, while creating UX designs for various other products. Designed and implemented five sites in eight months, working with clients to make each site unique within the WYSIWYG nature of the proprietary content management system. Work extensively with AI tools to speed the process for this very small company.

Key accomplishments:

• Established a design system for a proprietary CMS, enhancing efficiency and consistency across products.
• Improved UI experience of web editor to simplify interface for users.

Key responsibilities:

• Design and implement multiple landing pages and sites within the SaaS website builder, ensuring that each page aligns with the brand and user needs, working closely with engineering for seamless implementation.
• Designed user-centered SaaS interfaces, creating engaging and accessible experiences for various digital products.
• Conducted competitor research and usability testing to inform iterative design improvements.
• Delivered unique, high-fidelity prototypes and wireframes, ensuring alignment with brand guidelines.

Sr. UX Technologist

Quiet Platforms

July 2022 – February 2023​

Acted as the bridge between code and design for company interactive websites. Expertly utilized various technology and design tools in the end-to-end design process to produce customer-centric and scalable solutions. Used Figma, React, and Storybook to develop and establish design system; Axure RP to build UX-focused, interactive prototypes; and After Effects and Premiere Pro to create animations and video for the company’s webpages.

Key accomplishments:

• Leveraged strong analytical skills and technical proficiency to develop complex UX demo within a one-week timeframe for presentation to executive leadership.
• Developed mobile flow for shipments and returns.

Design Technologist/Sr. Web Designer

TireBuyer/American Tire Distributors

Sep 2015 – June 2022

Progressively took on more responsibility within this role to provide support and coordination between design and coding for this leading tire sales company’s websites. Directly involved in design decisions to plan, develop, and build UX-inclusive web pages with optimized cross-browser capabilities, driving high user engagement. Led the design, coding, and administration of interactive landing pages across multiple platforms and browsers to optimize marketing efforts, increasing organic SEO and providing ease of assessing key company messaging.

Key accomplishments:

• Successfully grew organic SEO by 800K in 6 months, working collaboratively with developers and teams to ensure design solutions effectively address varying user needs.
• Coded and developed majority of the design, content, and formatting for 200+ pages on tirebuyer.com, tirepros.com, atd-us.com, and ntd-canada.com.

Key Responsibilities:

• Cross-Functional Collaboration: Coordinated with multiple teams, including developers and project teams to facilitate seamless process execution and transitioning between design and build stages. Communicated regularly with Director of Customer Experience to ensure accuracy and timeliness of projects.
• Strategic Design Decisions: Implemented cross-browser capabilities on landing pages and helped evaluate technical impact of design decisions to manage websites effectively. Redefined mock designs for numerous tire solutions to incorporate holistic goals of the company, making products stand out from a design standpoint.
• Process Improvements: Extensively reviewed the website to restructure and reformat pages, streamlining efficiency, increasing organic SEO, and test messaging and imagery through pages and keywords. Maintained and updated pages based on market trends and user needs.

Senior Graphic Designer, Safeco Insurance Brand and Advertising

Liberty Mutual Insurance

Nov 2008 – Jul 2014

Expanded accountabilities within this organization, advancing through to a senior-level role due to exceptional work performance. Developed branding and advertising strategy, and coordinated with organization leaders to align design of prints, web, and content with branding standards for uniformity and consistency of messaging across entire company.

Key accomplishments:

• Drove efforts to grow Facebook page from 0 followers to 80K+ in 4 years, expanding market reach to increase user engagement, facilitating success for the company.

Key Responsibilities:

• Social Media Management: Assisted with social media management to conceptualize and design posts aligned with company branding, tracking traffic and effectiveness to make improvements and changes as necessary.
• Client & Stakeholder Relations: Worked with clients and business partners, as well as insurance agents, to develop relations, ensure branding alignment, and define messaging for audience engagement. Generated fun widgets and other design aspects to keep agents engaged and to optimize utilization of company branding.
• Company Branding: Created sizzle reels, and designed print, web, video, and motion graphics. Developed communication structure to establish and maintain brand identity, ensuring all marketing assets were aligned with pre-defined company color, typography, messaging, and photo guidelines.

News Designer

The Seattle Times

Oct. 2002 – Aug 2007

I was responsible for designing pages, writing headlines, and creating illustrations, collaborating with editors to ensure outputs and materials effectively represent the core message of stories.

I incorporated key elements into the stories, from conceptualization and content development to page design through strategic photos, typography, and placement.

Key accomplishments:

• Won numerous international awards for individual designs and portfolio illustration throughout career, including one from Society of News Design for Design Portfolio, three other SND awards of excellence, and several other prestigious design and writing awards from state and regional journalism organizations.

Education

Codo Dojo Bootcamp

Jan. 2022-June 2022

GRADUATED

MERN stack. Web fundamentals exam: 9.9/10. MERN final exam: 9.5/10 (Black Belt).

• Two-stack program
• React
• Mongo DB
• Node.js
• Express
• Advanced JS
• NPM
• Socket.io

University of Oregon

GRADUATED

Bachelor of Arts | Journalism