Brand Design: Motion graphics, Guidelines, Social Media, Innovation
Motion graphics
I learned After Effects, and everyone wanted a cool “Sizzle Reel” added to their projects. Here are a few. My designs/animations are much more elegant now. But the key to focus in on here is how I use the music in tandem with the message.
I’m a drummer, so I feel the music even in static graphic design pieces. If you’re doing it right, there’s music in every communication. There’s something about putting it all together – music, movement and message – that is so satisfying.
All-hands conference kickoff
Advertising campaign
Tiered coverage
Discounts
Our pitch to independent agents
Our company sponsored the Olympics once. Here are sizzle reels two of our ambassadors. The videos were not completely finished because of cutbacks.
Kristi Yamaguchi
Cullen Jones
Old brochure
New brochure
These files were created in Flash, which essentially no longer exists. So I recorded the interactions of each one in a video. I would have made a thousand different design decisions and tweaks on these, but do please keep in mind that most of these projects are from more than 10 years ago.
Interactivity
One of the major projects we worked on was introducing thousands of our employees to the brand ethos. These products were launched on our internal coms site and during in-person brand sessions designed to engage the enthusiasm of our employees for our core values.
In order:
- A microsite about the brand standards
- A Wheel of Fortune game I designed and coded to add to the excitement of the in-person sessions.
- A microsite primer on our agent personas.
- A quiz to see how well you knew them.
This one was meant for the overhead at Brand Sessions where employees we taught new employees the new brand, new agent personas, and the importance of maintaining brand compliance. This was a game I developed in Flash for a little fun during the sessions.
A microsite with accompanying quiz for employees to take to help them understand our operating models.
Social Media
During my time spearheading the Safeco social media effort I helped our page go from 0 to 80,000 followers. Here are some of the pieces I put together.